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Deviousness `anmari has been spreading her infectious positivity throughout our community for over 6 years. Throughout this time Ana has been at the core of all things devious, passionately developing an eclectic gallery, helping organise devmeets, participating in chat events and also recently completed dedicating her time as a Community Volunteer. We are absolutely delighted to bestow the Deviousness Award for May 2013 to `anmari, congratulations! Read More
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Sta.sh
I understand why you chose this typeface because it relates to archaic designs which the medical world is full of, but this particular typeface is an unlucky choice.
1. If you use small-caps, always check if the weight equals that of the capitals. If they don't, select a different typeface or fake weight consistency by for example putting the capitals in Regular and the faux small-caps in Semibold and adjust the pt. size to match the weight exactly. It should be noted however that in Renaissance typography you will sometimes see bolder capitals on purpose, so it's a practice which can be justified but it needs to be a conscious choice and not an accident.
2. Always use optical kerning instead of metric (in the Characters panel of your software). This will improve the kerning.
3. It really helps to know the history of type and with what things each typeface is associated. Trajan for example should be mostly avoided because both the movie industry and romantic novels constantly use it. Like Comic Sans and Helvetica there are just negative associations because of over-use. I think you did great by selecting a different typeface from Trajan even though they're in the same glyphic style but it's just unfortunate that this typeface doesn't appear to have real capitals.
4. Look at what kind of typefaces other logos in the industry feature. It might not be best to copy what others do, but it might inspire you to select something which fits, or something which is more original than what the rest of the industry is using.
I hope this helps. I should mention though that in general the typefaces you select suit the symbols quite well, so I don't think you really have an issue there. You seem to be well versed in design.
Thanks for words that I'm versed in design but as you can see there is still so much to learn
As far as being well versed in design, I guess even the best still have plenty to learn. I have a lot to learn myself but I do hope I will never reach a point where progress stagnates.
waww,......