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Submitted on
September 29, 2011
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Logo transplantology promotion by rozmin Logo transplantology promotion by rozmin
PL:
Logo na konkurs organizowany przez Polską Federację Pacjentów Dialtransplant na zlecenie Ministerstwa Zdrowia promujące "Narodowy Program Rozwoju Medycyny Transplantacyjnej"

EN:
Logo for contest organised by Polish Federation of Patients Diatransplant for commission of Department of Health for promoting the National Program of Developing Transplant Medicine
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:iconhungrybadg3r:
hungrybadg3r Featured By Owner Nov 15, 2013  Professional
smart and neat
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:iconmartinsilvertant:
MartinSilvertant Featured By Owner Oct 23, 2012  Professional General Artist
In black I wouldn't have guessed what the symbol was but in red it's obvious and I find it both beautiful and clever. The typeface is a very bad choice in my opinion though. The kerning is pretty bad (particularly on the right of /A and /R) and the typeface itself reminds me of movie posters which feature Trajan because the designers have no sense of originality or knowledge about typefaces. Besides, this typeface doesn't actually seem to have small-caps. They're faux small-caps which are just capitals resized. If you use capitals and small-caps together the capitals will look heavier while the weight should stay the same.

I understand why you chose this typeface because it relates to archaic designs which the medical world is full of, but this particular typeface is an unlucky choice.
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:iconrozmin:
rozmin Featured By Owner Oct 24, 2012  Professional Interface Designer
Unfortunately I always have a lot of problems to match typeface to the symbol. Maybe you can give me some advices how to have better skill in this (maybe some books or tutorials). Now I see that symbol is not exactly look like as I wanted - it's not well associated.
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:iconmartinsilvertant:
MartinSilvertant Featured By Owner Oct 24, 2012  Professional General Artist
Well, I can give you a couple of tips but in general I'm not the best in selecting the most suitable typeface for a logo. It's so subjective you know. I often look back at older logos of mine and I don't understand how I could've selected that typeface for the project at all. I'm very good at making text typographically optimal but I'm not great at artistic typography. Anyway, here are a few tips:
1. If you use small-caps, always check if the weight equals that of the capitals. If they don't, select a different typeface or fake weight consistency by for example putting the capitals in Regular and the faux small-caps in Semibold and adjust the pt. size to match the weight exactly. It should be noted however that in Renaissance typography you will sometimes see bolder capitals on purpose, so it's a practice which can be justified but it needs to be a conscious choice and not an accident.
2. Always use optical kerning instead of metric (in the Characters panel of your software). This will improve the kerning.
3. It really helps to know the history of type and with what things each typeface is associated. Trajan for example should be mostly avoided because both the movie industry and romantic novels constantly use it. Like Comic Sans and Helvetica there are just negative associations because of over-use. I think you did great by selecting a different typeface from Trajan even though they're in the same glyphic style but it's just unfortunate that this typeface doesn't appear to have real capitals.
4. Look at what kind of typefaces other logos in the industry feature. It might not be best to copy what others do, but it might inspire you to select something which fits, or something which is more original than what the rest of the industry is using.

I hope this helps. I should mention though that in general the typefaces you select suit the symbols quite well, so I don't think you really have an issue there. You seem to be well versed in design.
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:iconrozmin:
rozmin Featured By Owner Oct 29, 2012  Professional Interface Designer
Martin - thanks so much for your advices. That is really huge and until now nobody gave me so much detailed feedback as you. I try to analise it and implement in next designs.
Thanks for words that I'm versed in design but as you can see there is still so much to learn :)
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:iconmartinsilvertant:
MartinSilvertant Featured By Owner Oct 29, 2012  Professional General Artist
You're very welcome.

As far as being well versed in design, I guess even the best still have plenty to learn. I have a lot to learn myself but I do hope I will never reach a point where progress stagnates.
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:iconrozmin:
rozmin Featured By Owner Oct 30, 2012  Professional Interface Designer
Exactly!! This is the best thing in design - that you always have something to learn :)
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:iconmartinsilvertant:
MartinSilvertant Featured By Owner Oct 24, 2012  Professional General Artist
I forgot to mention what would be best for this particular logo. It really depends on what you want. I think a glyphic typeface like the one you selected makes it look archaic, which makes sense. However, the symbol is quite modern and minimalist so perhaps a more modern typeface would work well. Perhaps a sans serif typeface with a bit of a calligraphic feel to it, like Scala Sans. I don't know; a lot of things will fit. In general it's best not to use capitals or small-caps for logos though, although there are definitely exceptions.
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:iconclone162:
clone162 Featured By Owner May 6, 2012
mantabnya,....keren!
waww,......
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:iconrozmin:
rozmin Featured By Owner May 6, 2012  Professional Interface Designer
Well I don't understand a single word but... thanks :D
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